What a good looking bunch of NZ’s next top entrepreneurs! Week 4 has come and gone like the wind here in Wellington with a mixture of high energy from knowing we are in the last half of the Venture Up programme, blended with tired eyes creeping in from late nights antics and action filled days. Coming down from the shortened week 3, it was hard to adjust back to the full week but teams in the entrepreneurial spirit just kept swimming! These guys are absolute superstars and are gaining traction on their businesses and I cannot wait to see where they end up in the time we have remaining!
The week kicked off with everyone looking forward writing notes on what they hoped to achieve and noting down goals for the week ahead. Prospective writing has been deliberately built into the programme as it gives a clear path and sets an expectation to see if results were reached and has been useful to say the least! Justin Scott stopped by to share his wealth of knowledge on growth hacking and identifying the best ways to do it via the Internet.
It was good to see sales guru Amanda Santos coming back into the space to hammer home some techniques on how to map out a sales process, identify risks you encounter as a business, and setting clear targets so everyone knows what they are aiming for. The high energy, high flyer had the room buzzing with her excitement claiming “no deep bone thrombosis in this class!!!” as she got everyone moving about the space. The hot day finished off on a fieldtrip over to Flick Electricity Co. where one of the mentors, Jessica Venning-Bryan set up a tour of their space to show how Flick’s story can prove it is possible to launch a successful company right here in the heart of Wellington!
Serge Van Dam, a man with multiple hats including chairman, director, mentor on sales, marketing and distribution came to share his expertise on pricing with a startup focus. The breakdown of having a value chain and percentage graph really illustrated the effectiveness of having a visual aid to see exactly where the costs/profits are distributed and gave each venture some food for thought. It was so nice to see Venture Up alumni back into the current programme with Steph Benseman, Lilia Alexander & Emily Tasker fielding a range of questions and hopefully putting some at ease if there were concerns within the group.
The next morning saw Jess Godfrey being introduced speaking on her experiences with low cost marketing strategies – specifically related to her own case study ACME & CO. Identifying opportunities, using the right channels and leveraging off core competencies are paramount to implement successful marketing campaigns that left everyone needing to think outside the box with the limited resources startups usually have. With the sun shining and the workspace as warm as ever, it was time to get out and explore Wellington. The famous Leeds/Eva street in Wellington refurbished late 2015 was the perfect opportunity for the ventures to see the unique startup businesses tucked around every corner with the likes of Wellington Chocolate Factory, Six Barrel Soda & Fix and Fogg to name a few. And what a way to finish the day to have fish & chips on the beach from the local Mt. Victoria Chippery – simply the best!
The week rounded off with Nick Churchouse dropping in to the workspace touching up on basic pitch techniques to get ventures bringing it into the forefront of their minds with less than 2 weeks to go until showcase day! There will be a huge push to practice practice practice with the coming week so stay tuned for more as we head into the second to last week of Venture Up 2016!